About OurSalesRep.com

OurSalesRep.com (OSR)

is a corporation specializing in business networking for suppliers and sales professionals serving the technology market in North America. Based in the Boston area, OSR provides sales resources to meet the needs of suppliers from Silicon Valley, Europe and Asia.
With sales representatives in all major regions of the United States and Canada, OSR provides suppliers with the greatest number of sales representatives to serve their target customers and strategic markets.
The OSR network provides coverage for all customers. Special programs and resources were created by OSR to provide sales, technical and management support for major OEMs in the Computer, Telecom, Medical, Storage, and Industrial sectors.
OurSalesRep.com was founded in 2006 by two sales veterans of the semiconductor industry. With decades of experience as OEM sales executives and entrepreneurial rep owners, the founders created a groundbreaking sales model, Virtual Direct Sales™, to meet the needs of its clients.

Background

Don Rheault and Vincent Cramer had the good fortune to spend their entire sales careers in the most dynamic and innovative industry of the last half-century – semiconductors. The "chip" business is known for its iconic entrepreneurs and the innovative companies that they launched. The semiconductor industry fueled the technology boom that has impacted us all. Rapid growth and expansion continues, with no apparent end in sight.

There is one critical factor that is limiting the success of the suppliers in the technology sector. A field sales organization is usually the weakest link in a supplier’s chain. For an industry that prides itself on innovation, Field Sales is the exception to the rule. There is no innovation to be found.

Companies still rely on sales models and strategies that are no longer effective. Direct sales, manufacturer’s representatives and distributors are not capable of meeting the demands of the industry. The problem is well recognized. A unanimous refrain among industry insiders is that, "The current sales models are broken."

The combined sales careers of Don and Vincent total seventy-five years. Their experience and collective insights enabled them to see the problem clearly. Their complementary perspectives enabled them to create an innovative company, OurSalesRep.com, and a new sales paradigm – Virtual Direct Sales.

A Two-Brainer

At a time when it is critical for suppliers to forge strong relationships with key customers, the field sales resources have dried up. The explosion of innovative startups and web-based marketing coincided with the implosion of field sales resources and customer relations.

Ironically, the sales personnel that suppliers require are plentiful. But, suppliers do not have the means to utilize those sales resources - until now.

Rheault and Cramer created OurSalesRep.com to be the business network that creates the links to bring suppliers, sales reps and customers back together. The OSR network is very simple and it benefits all parties. Some people consider the OSR business model to be so obvious they often call it a no-brainer. In fact, it is a two-brainer. Operating independently, neither Don, "the Rep Guy" nor Vincent, "the Direct Guy" could have seen the solution.

A New Sales Paradigm is Born

Companies prefer to hire a direct sales force, but the cost is prohibitive. More importantly, a direct sales organization is a fixed cost. In today’s dynamic economy, variable costs are critical. Therefore, a direct sales organization is not a viable option for most suppliers.

Companies often select manufacturer's representatives as the model for their sales organization. This sales model provides them with a sales force at an affordable price. The Rep Model was effective for fifty years but today the sales model "is broken." Rep firms are fewer, and they are smaller. Compounding the problem, distributors are fewer and they are stretched too thin to fill the void.

As the owner of a successful New England rep firm, it was difficult for Don to provide the innovative products and services that his customers required to be leaders in their industry.

As the field sales leader for young companies with innovative products and technology, it was difficult for Vincent to secure the sales resources that he needed to reach his target customers to win designs and capture business. As a director or VP of Sales for these innovative companies, Vincent’s sales execution was limited by his ability to secure effective sales representatives. Rep firms could not afford to represent suppliers that lacked sales revenue and income.

The founders knew that the sales models of Direct, Rep and Hybrid could not be tweaked or optimized to resolve their problems. A new sales model must be developed. With the creation of OurSalesRep.com that model was created, a new sales paradigm was born – Virtual Direct Sales.